Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues. Nancy Flynn

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues



Download Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues



Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Nancy Flynn ebook
Publisher: AMACOM
Page: 224
ISBN: 9780814473559

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or ""blogs"" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is

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